Challenge: As part of a package design class at Kwantlen Polytechnic University I was tasked to define a beverage and effectively market it to a specific target audience.

Solution: I chose to base my project on tea flavoured vodka because it is unique and there is very little competition. This new beverage would be targeted at young males and females, between the ages of 19 and 27. 

Tea is often linked to different moods, for example if you want a tea to promote a sleepy mood you might choose chamomile. I thought it would be interesting to link different moods with different types of wild animals.

Consumers could link their own personalities to the varying animals displayed on each vodka bottle. The brand name ‘Inner Animal’ helps to tie this whole concept together.